“Using cultural research to more effectively design for a global audience”
Saturday, October 6th @ 11:35am
CATEGORY: DIVERSITY + INCLUSION
Graphic designers today are often asked to design for audiences from different cultural backgrounds. This presents both unique opportunities as well as challenges for designers. In order to be successful in this global environment, today’s designers need three things: motivation to understand the cultural context of their work, appropriate cultural knowledge about their intended audience, and necessary skills in design as well as research. In this session, we will pay particular attention to how intercultural graphic designers can research their audience in order to gain “appropriate cultural knowledge” and more effectively communicate their messages.
ABOUT MELISSA: Melissa McMullen is an assistant professor in the Department of Communication at Trinity University in San Antonio, Texas. She received her Ph.D. from Arizona State University in Tempe, Arizona. Before returning to school for her graduate studies, she worked as a graphic designer in the areas of advertising and publication design. Today, she teaches courses on graphic design as well as the interpretation and analysis of visual texts. She is broadly interested in the effects of culture on visual communication, with particular interests in intercultural graphic design as well as the visual images of contemporary American tourism. Her recent research articles have appeared in Cultural Studies/Critical Methodologies, The International Journal of Visual Design, and The Journal of Heritage Tourism.