“Name Your Niche”
Sunday, October 7th @ 11:50am
CATEGORY: BUSINESS OF DESIGN
Most designers don’t like to sell because they don’t know how. Unfortunately, self-promotion and negotiation are necessary for a sustainable design career. The good news is that sales is just another form of creative problem-solving, so it doesn’t have to be overwhelming.
Bell helps designers harness the power of a niche focus. In this workshop, learn how to simplify your sales efforts and how to increase professional value. Everyone leaves with a framework for defining your niche, tools for finding ideal clients and sales strategies that can be implemented immediately.
ABOUT SHERRA: Sherra Bell is a career and business development consultant to creative professionals. Through encouragement and nonjudgemental candor, Bell helps others develop the expertise, habits and confidence they need to effectively navigate the business side of creativity. Most of her clients are designers who understand that their sustainable success requires learning to sell and manage better.
A long-time leader in the design community, Bell served as president of AIGA Atlanta from 2005-2007 followed by two terms on the national nominating committee. She continues to serve the chapter in a variety of capacities, including oversight of the AIGA Atlanta Student Board she founded during her presidency. She earned her BFA in design from Auburn University and a masters degree in diversity and social change from Iliff School of Theology. Consistently investing in her own professional development, Sherra participated in the 2004 AIGA/Harvard Business Perspectives for Creative Leaders. Bell has trained in long-form improv at iO Chicago, and she is a member and leader in Toastmasters where she is close to her goal of becoming a Distinguished Toastmaster (DTM).